PENGARUH CUSTOMER SATISFACTION , CITRA PERUSAHAAN DAN RELATIONSHIP MARKETING TERHADAP LOYALITAS NASABAH BANK SYARIAH DENGAN SWITCHING BARRIER SEBAGAI VARIABEL INTERVENING (Studi Kasus Mahasiwa UIN Salatiga Fakultas Ekonomi dan Bisnis islam yang menggunakan Bank Syariah)

Nugroho, Setyo (2023) PENGARUH CUSTOMER SATISFACTION , CITRA PERUSAHAAN DAN RELATIONSHIP MARKETING TERHADAP LOYALITAS NASABAH BANK SYARIAH DENGAN SWITCHING BARRIER SEBAGAI VARIABEL INTERVENING (Studi Kasus Mahasiwa UIN Salatiga Fakultas Ekonomi dan Bisnis islam yang menggunakan Bank Syariah). Other thesis, IAIN SALATIGA.

	Text SKRIPSI SETYO NUGROHO.pdf Download (2MB)
	Text SKRIPSI SETYO NUGROHO.pdf Download (2MB)
	Text SKRIPSI SETYO NUGROHO.pdf Download (2MB)

Abstract

Over time, the presence of banks has increased until now. There are many banks in Indonesia with various types of activities and marketing services, including giving various kinds of giveaways which are carried out to attract public attention to improve their services so that consumers do not move. In this study, the data obtained by the informant was filled in directly, supplemented by a questionnaire distributed to the informant. The questionnaire is a data collection tool in which the interviewee completes the questions or statements put forward by the researcher. (Sugiyono, 2017). The title of the research conducted is about the influence of Customer Satisfaction, Corporate Image and Marketing Relationships on Customer Loyalty of Islamic Banks with Switching Barriers as Intervening Variables (Case study of UIN Salatiga Islamic Economics and Business students who use Islamic Banks). Keywords: Custumer Satisfaction, Citra Perusahaan ,Loyalitas Nasabah , Switching Barrier

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