Thohiroh, Fatika Alfiatu (2023) PENGARUH SHARIA COMPLIANCE, SERVICE QUALITY, DAN E-BANKING TERHADAP LOYALITAS DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING PADA NASABAH BANK MUAMALAT KCP SALATIGA. Other thesis, IAIN SALATIGA.
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Abstract
Penelitian ini menganalisis tentang pengaruh sharia compliance, service quality, dan e-banking terhadap loyalitas dengan kepuasan sebagai variabel intervening pada nasabah Bank Muamalat KCP Salatiga. Metode pengumpulan data dengan menggunakan penelitian kuantitatif dengan data primer yang diperoleh dari kuesioner. Dimana populasinya seluruh nasabah Bank Muamalat KCP Salatiga. Sampel yang diambil dengan probability sampling melalui jenis simple random sampling dengan jumlah sampel sebanyak 100 responden. Data yang diperoleh kemudian diolah dengan menggunakan alat bantu SPSS 24 serta menggunakan uji sobel. Hasil penelitian ini menunjukkan bahwa variabel sharia compliance berpengaruh positif signifikan terhadap loyalitas, service quality dan e-banking tidak berpengaruh terhadap loyalitas, sharia compliance dan service quality berpengaruh positif tidak signifikan terhadap kepuasan, e-banking berpengaruh positif signifikan terhadap kepuasan. Sedangkan kepuasan mampu memediasi sharia compliance dan service quality terhadap loyalitas, kepuasan tidak mampu memediasi e-banking terhadap loyalitas.
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | Agama > Manajemen dan Ekonomi Islam |
| Depositing User: | Unnamed user with email bimoharyosetyoko@iainsalatiga.ac.id |
| Date Deposited: | 18 Nov 2023 20:19 |
| Last Modified: | 18 Nov 2023 20:19 |
| URI: | http://e-repository.perpus.uinsalatiga.ac.id/id/eprint/19498 |
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