Mochlasin,M.Ag., Dr. (2024) Basic Guide to Cultural Tourism Marketing.
![[img]](http://e-repository.perpus.uinsalatiga.ac.id/style/images/fileicons/text.png) |
Text
6. Basic Guide to Cultural Tourism Marketing.pdf Download (278kB) |
|
Text
6. Basic Guide to Cultural Tourism Marketing.pdf Download (278kB) |
|
Text
6. Basic Guide to Cultural Tourism Marketing.pdf Download (278kB) |
Abstract
The World Tourism Organization emphasizes the significance of cultural tourism, as it integrates art, culture, learning, and creativity that highlight local culture (Amer et al., 2023). Policies and marketing strategies are crucial for developing cultural tourism (Kontogeorgis & Varotsis, 2022). Increased cultural tourism visits can enhance local community income and contribute to the national foreign exchange reserves. However, on the other hand, exploring cultural tourism also carries the risk of negative impacts on conservation efforts. Therefore, it is essential to employ appropriate marketing strategies to balance the business objectives of cultural tourism and the conservation goals of cultural heritage
| Item Type: | Article |
|---|---|
| Subjects: | Agama > Manajemen dan Ekonomi Islam |
| Depositing User: | Unnamed user with email bimoharyosetyoko@iainsalatiga.ac.id |
| Date Deposited: | 22 Oct 2024 21:28 |
| Last Modified: | 22 Oct 2024 21:28 |
| URI: | http://e-repository.perpus.uinsalatiga.ac.id/id/eprint/21842 |
Actions (login required)
 |
View Item |
