TURNITIN Basic Guide to Cultural Tourism Marketing

Mochlasin,M.Ag., Dr. (2024) TURNITIN Basic Guide to Cultural Tourism Marketing.

	Text Mochlasin_Basic Guide to Cultural Tourism Marketing.pdf Download (395kB)
	Text Mochlasin_Basic Guide to Cultural Tourism Marketing.pdf Download (395kB)

Abstract

The World Tourism Organization emphasizes the significance of cultural tourism, as it integrates art, culture, learning, and creativity that highlight local culture (Amer et al., 2023). Policies and marketing strategies are crucial for developing cultural tourism (Kontogeorgis & Varotsis, 2022). Increased cultural tourism visits can enhance local community income and contribute to the national foreign exchange reserves. However, on the other hand, exploring cultural tourism also carries the risk of negative impacts on conservation efforts. Therefore, it is essential to employ appropriate marketing strategies to balance the business objectives of cultural tourism and the conservation goals of cultural heritage.

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