Examining Islamic Spiritual Motives on Online Transportation Business: The Case of Millennial Generation

Mochlasin,M.Ag., Dr. (2024) Examining Islamic Spiritual Motives on Online Transportation Business: The Case of Millennial Generation.

	Text 14. Examining Islamic Spiritual Motives on Online Transportation .pdf Download (568kB)
	Text 14. Examining Islamic Spiritual Motives on Online Transportation .pdf Download (568kB)

Abstract

Based on the results of this study, it is shown that there are other aspects of seeing customer satisfaction that are emotional benefits that previous researchers have rarely considered. These emotional benefits are service ethical and spiritual motive factors. Spiritual motives strengthen the influence of technology acceptance factors, trust, lifestyle, and service ethic variables on Go-Jek millennial customer satisfaction in DIY. This research contributes to a new perspective on the importance of technological and spiritual factors in measuring customer satisfaction, especially among Go-Jek's millennial customers. Factors that influence customer satisfaction. In previous research, there has not been a single study that has analyzed the effect of customer value on Go-Jek millennial customer satisfaction with various moderating variables. As a moderating variable in customer satisfaction, the spiritual motive has also not been found in previous studies. The limitation of this study lies in the number of samples involving only one hundred respondents from the entire population, which is unknown. To get research results that can be used to generalize to different areas, it is best if the next research is expected to increase the number of samples. This research has a limited population area because it only examines one area. The next research should be able to increase the area to two or three provinces in Indonesia to be more comprehensive. REFE

Actions (login required)

View Item