Rini, Sopia (2024) PENGARUH CITRA BANK DAN E-SERVICE QUALITY TERHADAP LOYALITAS DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING (STUDI NASABAH BANK SYARIAH INDONESIA KCP GUBUG). Other thesis, IAIN SALATIGA.
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Abstract
Tujuan dari penelitian ini adalah untuk mengetahui Pengaruh Citra Bank, E-Service Quality Terhadap Loyalitas Dengan Kepuasan Nasabah Sebagai Variabel Intervening (Studi Nasabah Bank Syariah Indonesia KCP Gubug). Penelitian ini adalah penelitian kuantitatif dengan metode analisis data menggunakan uji instrumen, uji regredi berganda, uji asumsi klasik, uji statistik dan uji path analisys dengan teknik pengambilan sampel yaitu insidental sampling. Responden dalam penelitian adalah 100 orang nasabah aktif Bank Syariah Indonesia KCP Gubug. Hasil penelitian ini menunjukkan citra bank berpengaruh positif dan signifikan terhadap loyalitas, e-service quality berpengaruh positif dan signifikan terhadap loyalitas, kepuasan berpengaruh positif dan signifikan terhadap loyalitas, citra bank berpengaruh positif dan signifikan terhadap kepuasan, e-service quality tidak berpengaruh positif dan signifikan terhadap kepuasan, kepuasan mampu memediasi citra bank, e-service quality terhadap loyalitas.
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | Ilmu Ekonomi,Politik, Sosial, Budaya dan Pertahanan Negera > Ilmu Ekonomi |
| Depositing User: | Unnamed user with email bimoharyosetyoko@iainsalatiga.ac.id |
| Date Deposited: | 28 Oct 2024 01:50 |
| Last Modified: | 28 Oct 2024 01:50 |
| URI: | http://e-repository.perpus.uinsalatiga.ac.id/id/eprint/22077 |
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