TURNITIN Digital and strategic innovation for Alpine health tourism: natural resources, digital tools and innovation practices from HEALPS2 project

Mochlasin,M.Ag., Dr. (2024) TURNITIN Digital and strategic innovation for Alpine health tourism: natural resources, digital tools and innovation practices from HEALPS2 project.

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Abstract

Tourism is pivotal to a country’s economic growth (Anwar et al., 2023; Hung and Khoa, 2023; Rusantiet al., 2023). Health tourism has emerged as a relatively new sector in the international tourism market in recent years and is expected to continue growing (Shabankareh et al., 2023). Health tourism is a tourism domain that offers eco-friendly tourism products and health recreation (Wang, 2022). The COVID-19 pandemic has prompted a shift in societal behavior toward ecotourism and nature-based experiences, partly driven by concerns about excessive pollution and overcrowding (Wang, 2022). Nature-based health tourism (NHT) holds potential and opportunities as a future preventive health measure by exploring natural resources. However, the exploration of natural resources also raises concerns about environmental sustainability. Therefore, the success model of NHT in the Alpine region can inspire sustainable NHT stakeholders

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