Bawono, Anton (2011) PENERAPAN ASPEK SPIRITUALITAS-RELIGIUSITAS DALAM KEPUTUSAN BEROBAT DI RUMAH SAKIT ISLAM. Inferensi, 5 (1).
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Abstract
This research is trying to observe spirituality-religiousity aspect through marketing mix that influences the patients to choose Islamic hospital. By applying non-profitability sampling in which data is collected throughquestionaire given to the patients in Rumah Sakit Islam Kalimasada Yogyakarta. The finding on statistical and classical assumption show that spirituality-religiousity aspect is the secondary aspect in making the decision to choose Islamic hospital. So that this aspect play an important role for health organization to compete in health services.
| Item Type: | Article |
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| Subjects: | Agama > Manajemen dan Ekonomi Islam |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > Perbankan Syariah (S1) |
| Depositing User: | Unnamed user with email bimoharyosetyoko@iainsalatiga.ac.id |
| Date Deposited: | 02 Jan 2016 04:59 |
| Last Modified: | 02 Jan 2016 04:59 |
| URI: | http://e-repository.perpus.uinsalatiga.ac.id/id/eprint/26 |
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