MADRASAH ISTIQOMAH SAMBAS : AN ISLAMIC EDUCATIONAL INSTITUTIONS THAT PHENOMENON COMPETITIVELY

Wahyudhiana, Wahyudhiana (2016) MADRASAH ISTIQOMAH SAMBAS : AN ISLAMIC EDUCATIONAL INSTITUTIONS THAT PHENOMENON COMPETITIVELY. In: iNTERNATIONAL cONFERENCE oN mUSLIM cOMMUNITY dEVELOPMENT iN aSEAN.

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Abstract

Today, we see and observe a lot about the management of an educational institution that is equivalent to an industry or corporate management. Educational institutions have been managed as like an industry or a company, involving measures such as : positioning, branding management, marketing management, strategy dominate the market, school promotional strategies in order to achieve customer satisfaction and others. It becomes critical implemented by the institution, if you wish to obtain a place in the hearts of the people for the sympathy even obtain a fanatical customer so that institution fly and have a competitiveness. To achieve Islamic educational institutions that have competitiveness and competitive advantage, MI Istiqomah Sambas using 5 (five) Formula, namely: a). Positioning, 2). Differentiation, 3). Branding, 4). Big Name School Building Strategies and 5). The application of TQM (Total Quality Management). Is an institution of basic Islamic education called Islamic Elementary School Istiqomah Sambas in Purbalingga, Central Java, Indonesia, which has tried to market strategies and marketing as well as professionally managed and supported by the head of the school, along with teachers who have the competence and administrative personnel formidable , facilities and infrastructure, has to prove its existence even excellence, won many championships, both local, regional and national level.

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